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More calls. More enquiries. More of the jobs you actually want.

When someone in your area searches “roofer near me” or “new boiler cost”, the trades at the top of Google usually get most of the calls. Our job is to give you the best chance of being one of them. COVA helps roofers, builders, electricians, plumbers and installers get more enquiries from their own website and Google listing, so you're not relying on word of mouth or paying for leads that get sent to other trades too.

No jargon and no long reports. Just the work, and a clear monthly update on what we did and what came in. We also work with a small number of selected businesses outside the trades.

Get my free check See how we help you get more enquiries
Illustration only. Nobody can guarantee a position on Google — we focus on the work that earns visibility.

More of the right work, without chasing it.

Homeowners don't flick through the Yellow Pages any more. They search Google, check the map, read your reviews and ring whoever looks best. Some need someone today: a burst pipe, a leaking roof, no power. Others are planning for weeks: an extension, new windows, solar panels. We work to get you in front of both.

What we do

Getting you found on Google

When people nearby search for what you do, we work to put your business in front of them, so you have a better chance of getting the call.

  • We find out what's stopping customers finding you, and work on fixing it
  • We find out what your customers type into Google, and who's getting those jobs instead of you
  • A proper page for every job you do, so you've a better chance of showing up for all of them, not just one
  • Pages for every town you cover, so customers across your whole area can find you
How we help you get more enquiries

Ways we can bring in work

Four ways to get the phone ringing.

Everything we do has one aim: more calls and quote requests from people in your area, wherever they're looking.

  • Google search

    We work on getting you seen when locals search Google for your trade, so you have a better chance of the call instead of a competitor. It usually takes a few months to build, and you don't pay for every click.

  • AI recommendations

    More people are asking ChatGPT and Google's AI “who's a good roofer near me?”. We work on giving your business a better chance of being one of the names it suggests.

  • Every town you cover

    Many trades only show up on Google in the town they're based in. We work on getting you calls from every town you cover.

  • Google & Facebook ads

    Need work coming in this month? Ads can put you at the top of Google as soon as they go live, or in front of local homeowners on Facebook and Instagram. We set them up, manage them and show you clearly what you got for your money.

Why COVA

Why trades work with us.

Most trades have been cold-called by an SEO company at some point, and plenty have paid one without ever seeing what was done. We'd rather you understood exactly what you're getting, and why.

  • We know how trades win work

    We started out building websites and content for trades businesses. We know which jobs are worth chasing, how customers choose who to call, and what makes a homeowner pick up the phone.

  • Plain English, always

    Straight answers about what we're doing and what's come in: calls, quote requests and jobs. No jargon, and no reports full of numbers that don't mean anything.

  • You'll know who is doing the work

    We tell you who is working on your business, and you can speak to them directly. No call centres, and no account manager you never hear from.

  • A clear plan before we start

    We agree what we'll work on first, what it involves and what we need from you, like job photos or approvals, so there are no surprises.

  • Your accounts stay yours

    Your domain, website, Google listing and ad accounts stay in your name. If you ever leave, you take everything with you.

  • No false promises, and no shortcuts

    Nobody can honestly promise you the top spot on Google. Anyone who does is guessing. We won't buy links or write fake reviews, which can get your business penalised. We do the work properly.

Our process

How we work with you.

A clear, simple process, from your first enquiry to regular reports on what has changed.

  1. Discovery & Consultation

    We learn about your business, target audience, goals and challenges to understand your needs and determine how SEO can help you grow.

    It starts with a free visibility check, with no obligation. Use the form at the bottom of this page.

  2. Proposal & Strategy

    We develop a tailored SEO strategy, outline the scope of work, agree on deliverables and timelines, and provide transparent pricing.

    You see the scope and the cost in writing before any work starts.

  3. Client Onboarding & Audit

    Once you approve the proposal, we gather the necessary information and website access, conduct an SEO audit, and identify the key opportunities for improvement.

    Your website, Google Business Profile and accounts stay in your name. We are given access, never ownership.

  4. SEO Implementation

    We put your strategy into action through technical SEO, keyword optimisation, content improvements and other agreed activities to strengthen your online visibility.

    You approve anything public-facing before it goes live.

  5. Reporting & Growth

    We track performance, share regular reports, review progress and continuously refine your SEO strategy to support sustainable organic growth.

    Reports are short and in plain English, measured in calls and enquiries, not just rankings.

Get in touch

Find out where you're losing jobs.

Tell us your trade and the towns you cover. We'll look at where you show up on Google, on the map and in AI tools, see who's getting the jobs instead of you, and send you a short walkthrough of what we'd fix first to give you a better chance of more enquiries. It's free, there's no obligation, and we reply within one working day.

A few sentences is plenty: what you do, the towns or postcodes you cover and the jobs you want more of. Include your website address if you have one.

We'll use your details to reply to your enquiry, and never add you to a mailing list. See our privacy policy.